Wellnesse Merchandise Overview – Pure Toothpaste & Haircare That Works!

Years in the past, I began making my very own private care merchandise as a result of I couldn’t discover ones with clear substances that labored effectively. I made pure toothpaste, DIY pure shampoo and conditioner, and even cleaning soap.

As I shared these recipes, many individuals requested if it was doable to purchase them as a substitute of constructing them. These selfmade variations had been efficient and pure however time-consuming to make. As well as, most of the substances had been exhausting to seek out or costly to purchase when solely a small amount was wanted for a recipe.

Pure Toothpaste and Haircare… That Works!

Just a few years in the past, I observed a pattern. A lot of my pals had switched to wash merchandise in most areas of their lives. They ate largely natural meals, used pure cleaners, and prevented dangerous merchandise… however they nonetheless used name-brand typical haircare and toothpaste as a result of the pure choices simply didn’t measure up.

I understood. I’d tried many pure merchandise that simply didn’t work as effectively. I’d additionally used many typical merchandise prior to now that labored extremely effectively however that contained poisonous substances I didn’t need to placed on my pores and skin or my children’ pores and skin.

I couldn’t cease there, although. From my expertise in creating DIY merchandise, I knew it was doable to create pure merchandise that labored simply in addition to typical. I turned decided to sort out this drawback!

Thus, Wellnesse was born… the primary line of unpolluted private care merchandise that work in addition to typical options! These merchandise have been within the works for years, and our household is so completely satisfied to share them with yours!

What Goes ON Your Physique Goes IN Your Physique

You’ve seemingly heard that we take in a variety of the private care merchandise we put in our mouth and on our pores and skin and hair. That is typically used as a motive to keep away from merchandise with dangerous substances, and I completely agree with this.

With Wellnesse, I wished to show this concept on its head and take it one step additional. I got down to create merchandise that truly let good things in by the pores and skin. In fact, these merchandise could be secure and solely comprise clear substances, however additionally they could be filled with helpful substances that nourish the physique from the surface in.

Introducing Wellnesse!

I got down to create merchandise which can be each extremely efficient and utterly secure. After many, many rounds of formulation, I’m so excited to share these merchandise with you!

At Wellnesse, we do extra than simply keep away from the dangerous stuff. We deal with creating merchandise that aren’t simply secure to place in your pores and skin, in your hair, or in your mouth, however really profit and nourish your physique, too.

With this in thoughts, I got down to formulate a line of human-safe, environmentally pleasant merchandise that work in addition to any typical various.

I used to be adamant that each one merchandise would meet these standards:

1. All EWG-Protected Substances: Wellnesse merchandise comprise solely substances rated as secure (1 or 2) within the EWG Pores and skin Deep Database. All substances are listed on the web site right here, so that you all the time know precisely what you’re placing on your loved ones. All merchandise are additionally EWG-VERIFIED™ as a third-party verification.
2. Natural Substances: Each time doable, all substances are natural. What’s much more necessary is that each one of our substances are 100% pure and are available straight from nature.
3. Protected for People and the Planet: We by no means compromise on this. We consider it isn’t solely doable however important to create merchandise which can be secure and helpful for each the setting and for individuals.
4. Extremely Efficient: All merchandise should work in addition to typical options.
5. Sustainable: Since our merchandise are solely offered on-line (for now), sustainability in packaging is a serious precedence, and we’re utilizing the most secure and most environmentally pleasant choices presently out there.

We Are the Gatekeepers for Our Households

Chances are you’ll know that a variety of substances utilized in private care merchandise aren’t examined or permitted for security… but it surely’s most likely worse than you suppose…

Understanding Substances

It’s a typical false impression that skincare substances have to be confirmed secure and efficient earlier than they’re allowed available on the market. However they don’t seem to be, by an extended shot.

In actual fact, there are millions of substances permitted to be used in private care merchandise that haven’t been examined for security in any respect!

Even worse, the FDA doesn’t have the authority to ban skincare substances that present sturdy proof of being harmful or lethal. Talcum powder is the proper instance.

Merchandise that comprise talc (a.okay.a. talcum powder) embody make-up and child powder. Talcum powder is ceaselessly contaminated with cancer-causing asbestos, and up to date courtroom proceedings have discovered that one main firm knew this for many years. Hundreds of thousands have already been paid in damages from lawsuits the place individuals obtained most cancers or died due to this. The lawsuits simply preserve rolling in (thus far there are over 15,000 lawsuits!).

It’s apparent that the objects with this ingredient in them ought to be pulled from cabinets, proper? Nope. Child powder continues to be being offered in shops, nonetheless being sprinkled on child’s genitals, and nonetheless inflicting hurt for some. The FDA and authorities oversight companies often don’t pull the plug on toxins in skincare.

This is the reason it’s my private mission and a Wellnesse core worth to remain on high of what’s in our merchandise.

Greenwashing

Many firms have caught on to the truth that customers need secure, pure merchandise for his or her households. Whereas that is driving constructive change, not all the pieces is because it appears. For the reason that magnificence business is essentially self-regulated, skincare firms can costume up labels with natural-looking colours and phrases like “vegan” and “all-natural” whereas nonetheless hiding a bunch of poisons within the substances record.

On the Flip Facet… Simply As a result of We Can’t Pronounce It …

I all the time learn the substances record on skincare merchandise, however I’ve realized that simply because I can’t pronounce it doesn’t imply an ingredient is essentially dangerous. For instance, alpha-tocopherol could sound like a poisonous chemical, but it surely’s really the antioxidant vitamin E. Shea butter is listed because the tongue tornado Butyrospermum parkii on skincare labels.

When doubtful, perform some research!

Wellnesse: Radical Transparency

To that finish, at Wellnesse, we’re devoted to radical transparency and honesty. We firmly consider that it’s doable and important to create merchandise which can be secure for people and for the planet.

We consider {that a} well-run enterprise can have an incredible constructive impression on the world. That’s why we run Wellnesse with an unwavering dedication to our core values in each choice we make and in each step of our course of, from provide chain to remaining product.

Highest High quality

We by no means compromise on high quality and select the perfect choices for individuals and the planet. We supply the perfect substances and packaging out there.

Human Protected

We love the households who use our merchandise and make it possible for the entire substances we use are rated as secure by the Environmental Working Group so you may relaxation simple figuring out your loved ones is secure! On high of that, we mix the newest in scientific analysis with the perfect nature has to supply so as to add helpful substances that help the physique in every product.

Planet Protected

We wholeheartedly consider that merchandise might be secure for individuals and the setting… and take the planet under consideration in each ingredient we select and each choice we make. We need to contribute to leaving a world our kids and grandchildren might be happy with, so we make selections that last more than we are going to.

Group- and Household-Targeted

We try to help households at each degree of our enterprise: the households of our group members, the households of our prospects, and the households in our area people. Cultivating a robust group is likely one of the most necessary issues we will do on this life, and we’re working towards this aim in our firm tradition and our native communities.

We give time and a proportion of our income to our native communities and to organizations that help households and the setting.

Integrity and Transparency

You by no means need to marvel in regards to the security of our merchandise or what we put in them… as a result of we are going to let you know and present you the sourcing!

Suppose Exterior the Field

We consider that it isn’t solely doable however important to create merchandise and options the place the shopper wins, the group wins, the planet wins, and the corporate wins. To this finish, we innovate and are uncompromising in our core values.

So what can we make at Wellnesse? Properly, only for starters:

Wellnesse Whitening Toothpaste

Wellnesse Whitening Toothpaste is the primary pure toothpaste that works like “common toothpaste” with out glycerin or fluoride. It was necessary to me to create a formulation that naturally helps the oral microbiome and mineral stability on the enamel with out these two substances.

Fluoride is controversial and an ingredient I’m cautious to keep away from due to my thyroid points. We additionally selected to go away out glycerin, which many pure toothpastes embody as a thickener. Analysis reveals glycerin can coat enamel and preserve them from benefiting from minerals in saliva in addition to the helpful substances within the toothpaste.

As an alternative of fluoride, our formulation accommodates inexperienced tea leaf extract, which is loaded with antioxidants. Plus, a phytochemical in inexperienced tea is proven to battle micro organism that results in tooth decay.

We mixed this phytochemical with hydroxyapatite (a naturally-occurring mineral and predominant part of tooth enamel) to strengthen enamel and stop cavities.

In fact, contemporary breath is paramount to tooth brushing, and for that, we included mint leaf extract and neem. Neem helps to stop micro organism from sticking to enamel and turning into plaque. This protecting measure means fewer micro organism, which results in… more energizing breath!

And naturally, this toothpaste (in addition to all of our merchandise) is kid-safe and kid-approved!

Wellnesse Charcoal Toothpaste

Our Charcoal Toothpaste formulation makes use of most of the similar tried-and-true substances present in our beloved remineralizing toothpaste however with a twist: charcoal! Formulated to strengthen, whiten, and detoxify, your smile is in for an improve.

Charcoal powder is that this formulation’s (not so secret) weapon. Not solely does it work to take away stains and whiten enamel, but it surely additionally detoxifies your mouth. Charcoal particles pull the toxins out of your mouth and bind to them, so that they’re eradicated out of your physique as quickly as you spit.

To not pat ourselves on the again, however our Charcoal Toothpaste can be utterly glycerin-free and fluoride-free. We selected utterly pure options, like hydroxyapatite and calcium carbonate, to present our formulation the strengthening enhance it wants.

It is suggested that you just solely brush with Charcoal Toothpaste 2-3 instances per week. For greatest outcomes, alternate your charcoal classes with our remineralizing Whitening Toothpaste!

Kids’s Strawberry Toothpaste

Oral hygiene could be a battle with little ones, however our strawberry toothpaste is about to make brushing your youngster’s favourite a part of the day! Kids are delighted by the pure fruity taste however are nonetheless shielded from micro organism and cavities by our tried-and-true, household favourite formulation.

Our Whitening Toothpaste and Charcoal Toothpaste are secure for all ages, however the contemporary, minty taste might be overpowering for some younger ones. Kids can have extra delicate palates, so it’s no shock that many aren’t followers of mint. Our Kids’s Toothpaste has a pure strawberry taste so as to add a delicate, fruity style little ones love!

Kids turn out to be particularly weak to tooth decay and cavities after they resist brushing, so we designed this toothpaste to attraction to youngsters in all places with out compromising our ingredient integrity. Our kids’s formulation accommodates all our favourite powerhouse substances (like remineralizing hydroxyapatite and bacteria-fighting Aloe powder) and achieves glorious taste with out synthetic flavors or sweeteners.

We take integrity and transparency critically. We solely use the cleanest substances in our formulation. Hydroxyapatite restores enamel and remineralizes your children’ enamel whereas calcium carbonate removes plaque, particles, and floor stains. Aloe vera eliminates disease-causing micro organism, whitens enamel, and reduces staining.

However you don’t simply need to be a child to make use of this toothpaste! This toothpaste is efficient for all mouths, so test it out when you love fruit-flavored toothpaste.

Wellnesse Biodegradable Toothbrush

The Wellnesse Biodegradable Toothbrush is designed to be barely smaller on the head to succeed in the locations within the mouth that different brushes simply received’t match into. Pair it with our Whitening Toothpaste, and even these pesky again enamel will likely be remineralized and revitalized.

The bristles are agency sufficient to carry their form, however they aren’t so stiff that they harm your gums—comfy, efficient, and eco-friendly! When you find yourself prepared for a brand new toothbrush, merely take away the nylon bristles and toss these into the rubbish. The toothbrush itself might be recycled.

Kids’s Biodegradable Toothbrushes

Wellnesse Kids’s Biodegradable Toothbrushes are the identical modern, sustainable design reimagined to suit little palms and enamel! Every pack accommodates three youngsters’s toothbrushes in three enjoyable colours: pink, blue, and mint. Who mentioned brushing couldn’t be enjoyable?

This smaller, extra colourful mannequin was developed together with your little ones in thoughts. Our kids’s toothbrush has a barely smaller head to make cleansing these hard-to-reach spots a breeze and a wide range of eye-catching colours to make brushing probably the greatest components of the day!

Our toothbrushes are constituted of biodegradable bamboo and recyclable nylon bristles for a waste-free cleansing expertise! The bristles are agency sufficient to supply a radical clear however mild sufficient to keep away from gum irritation, leaving you with vivid, completely satisfied smiles all day lengthy.

Wellnesse Silk Floss

Our Wellnesse Silk Floss combines the mild energy of pure silk, the sleek glide of candelilla wax, and the antimicrobial and antiviral properties of pure peppermint oil to supply the last word oral care expertise utilizing solely three substances.

At Wellnesse, we solely use substances that go our very strict pointers. We all know that what you employ in your physique basically goes IN your physique, and we wish each ingredient to be pure, pure, and non-toxic. That’s why our floss is made with solely three substances: silk, pure peppermint oil, and candelilla wax.

In contrast to typical flosses that use wasteful plastic casing, our peppermint silk floss is packaged in a small cardboard field that’s 100% biodegradable and recyclable. Merely toss your used floss within the compost and the field within the recycling for a very waste-free expertise!

Wellnesse Copper Tongue Scraper

Our toothpaste takes care of your enamel, and our floss protects your gums, which leaves just one factor: your tongue! Our 100% Copper Tongue Scraper is the proper approach to wrap up an entire oral well being routine.

Tongue scraping has been a well-liked apply in pure drugs for 1000’s of years. It naturally fights the micro organism that trigger cavities, gum irritation, and dangerous breath, making it a easy however highly effective addition to your oral care routine.

We use 100% copper because it naturally possesses antimicrobial properties makes it far simpler than different generally used supplies, corresponding to chrome steel and rose gold. Copper additionally has a reasonably spectacular shelf life and may final for years.

New to tongue scraping? Merely stick out your tongue and place the rounded finish of the scraper as far again in your tongue as you comfortably can (don’t gag your self!). Apply mild stress, and drag the scraper down towards the tip of your tongue. Rinse the scraper as wanted, and repeat till full.

Wellnesse Pure Shampoo and Conditioner

We now have two sorts of (moist) shampoo and conditioner.

1. Summer time Melon and Dandelion Shampoo and Conditioner for All Hair Sorts
2. Coconut & Verbena Leaf Shampoo and Conditioner for Wavy, Thick or Curly Hair

All 4 hair care merchandise meet all of our standards for high quality. They work in addition to “common” shampoos and conditioners however with out the sulfates, parabens, dyes, synthetic fragrances, and different substances you wouldn’t need to placed on your loved ones.

As an alternative, they’ve:

• Keratin, quinoa, argan oil, and chamomile to infuse moisture whereas pure suds cleanse hair and scalp so strands keep clean.
• Nutritional vitamins like panthenol, a provitamin of B, which replenishes and moisturizes locks.
• Herbs like lavender make hair silky, gentle, and straightforward to handle and in addition encourage hair development and thick hair.
• One ingredient chances are you’ll not have heard of but however will develop to like (pun supposed) is nettle leaf. Nettle leaves are wealthy in silica and sulfur, each of that are recognized to help regrowth and strengthen hair. Sulfur, a part of keratin (the important thing protein that makes up our hair), lengthens the “rising section.” It’s additionally been urged that nettle leaf can restore hair to its authentic colour.

Wellnesse Revitalizing Dry Shampoo

Ask me my favourite magnificence merchandise, and I’d let you know immediately—my dry shampoo!

Mothers, you already know what I’m speaking about… there are such a lot of days when a bathe simply doesn’t occur!

I got down to create a dry shampoo as pure as my DIY recipe I’d been making for years. As an alternative of aerosols with substances like isobutane, propane, and chemically derived fragrances, we use oil-absorbing kaolin clay and volume-boosting tapioca in any easy-to-apply, sustainable bottle.

I additionally wished Wellnesse merchandise to not solely clear however nourish with pure “superfood” for hair and pores and skin. So we added hibiscus flower, recognized for its means to advertise wholesome hair development. Lavender oil and cactus flower assist revitalize and stability hair and scalp pH.

We additionally developed a brilliant clear and user-friendly ingredient record that guides you thru every ingredient, what it does, and the EWG security ranking.

Try all of the Wellnesse Dry Shampoo particulars and seize yours (for mild or darkish hair) right here.

Wellnesse Citrus Physique Bar

With its contemporary, citrus scent and silky clean lather, our Wellnesse Citrus Physique Bar is setting a brand new normal for clear skincare. Embrace the scent and feeling of a heat, tropical day from the privateness of your individual lavatory. You’ll depart your tub or bathe feeling as when you simply left the spa with out the guilt of the spa value.

Every of our substances was hand-selected to supply a formulation that cleanses, moisturizes, and refreshes your pores and skin for a once-in-a-lifetime expertise each time you step into the bathe. It options shea butter, which moisturizes and smoothes, inexperienced tea leaf, which provides antioxidant and anti inflammatory properties, and orange oil, which supplies it an uplifting scent.

Lately, irresponsible palm oil harvesting has led to fast deforestation and displacement of wildlife. Sadly, the harvesting strategies for some palm oil options have confirmed to be unethical as effectively. To unravel this drawback, Wellnesse joined RSPO, a not-for-profit group that aids companies in harvesting sustainable palm oil, permitting us to be aware of the planet whereas persevering with to offer you the best high quality merchandise doable!

Wellnesse Moisturizing Hand Sanitizer

Our Moisturizing Hand Sanitizer eliminates viruses, micro organism, and fungus with out stripping your pores and skin of its pure safety.

Eucalyptus, tea tree, peppermint, and ethyl alcohol all sanitize whereas retaining your microbiome intact. Safely clear and moisturize your palms whereas bolstering your microbiome with highly effective substances that are available a recyclable glass bottle. 

This formulation fights massive and little germs—99.9% of them, to be precise. Plus, our particular spray makes utility simpler than ever to cowl extra floor space.

When making actually clear merchandise, we all know that what’s on the within and outdoors counts. That’s why our hand sanitizer is available in a glass bottle that you could simply reuse or recycle.

Sustainable Packaging

Our packaging additionally needed to meet our strict requirements for high quality and sustainability. We’re consistently working to innovate on this space, however for now, we use sustainably sourced and carbon-neutral sugarcane packaging that’s compostable in industrial amenities and that can be recycled. Since we will’t use glass within the bathe or with a product as thick as toothpaste, this was essentially the most eco-friendly choice out there.

And the cardboard packaging utilized in delivery is absolutely compostable, so you need to use it in your individual compost bin or backyard!

Third-Occasion Verification

As I mentioned, transparency is a crucial core worth for us. To this finish, we’re:

1. EWG Verified for all merchandise, which assures that they’re all human-safe and environmentally pleasant.
2. Licensed B-Corp designation, which verifies our dedication to our communities, the setting, and to creating the best high quality merchandise whereas supporting household and women-owned companies and producers.
3. Leaping Bunny licensed for family and private care, verifying that each one merchandise are cruelty-free and untested on animals.

Attempt Wellnesse Merchandise!

Be part of me in utilizing these revolutionary merchandise with your individual household! You will get all of them right here. TIP: You lock in a reduction when you store a Wellnesse Necessities bundle or join Subscribe and Save! 

I’m so grateful that you just’re a part of this group and hope that you just’ll be part of me in altering the private care business for the higher!

What’s Subsequent?

Maintain a watch out for different merchandise coming quickly, together with Deodorant, Sunscreen, Bug Spray, Shampoo Bars, and far more!

What private care merchandise would you prefer to see subsequent? Share beneath. I’d love to listen to your suggestions! 

Sources:

1. FDA.gov. Cosmetics Legal guidelines & Rules. Retrieved January 2020 
2. NYTimes.com. Johnson & Johnson Lawsuits Elevate Fears Over Child Powder. October 4, 2019.
3. Pepla E, Besharat LK, Palaia G, Tenore G, Migliau G. Nano-hydroxyapatite and its purposes in preventive, restorative and regenerative dentistry: a overview of literature. Ann Stomatol (Roma). 2014;5(3):108–114. Printed 2014 Nov 20.
4. Alzohairy MA. Therapeutics Function of Azadirachta indica (Neem) and Their Energetic Constituents in Illnesses Prevention and Remedy. Evid Primarily based Complement Alternat Med. 2016;2016:7382506. doi:10.1155/2016/7382506